Micromax’s sub-brand YU has launched Yunique, a new 4G-enabled budget smartphone, priced at Rs 4,999. Snapdeal has listed the Yu Yunique at Rs. 4,999 (a price tag of Rs. 5,499 includes two back covers) on a dedicated flash sale registration page. It will be available from September 15.

The YU Yunique sports a 4.7-inch HD (720x1280p) IPS display with Corning Gorilla Glass 3 protection to guard against minor scratches.

Powered by a 1.2GHz 64-bit Qualcomm Snapdragon 410 quad-core processor and 1GB RAM, the phone has 8GB internal storage upgradable up to 32GB via microSD cards.


Unlike other YU phones, Yunique doesn’t run Cyanogen OS but features a build of Android 5.1 Lollipop.

The phone sports an 8MP rear camera and a 2MP front-facing camera. It’s backed by a 2000mAh battery. In terms of connectivity, the dual-sim phone supports 4G LTE, 3G, Bluetooth 4.0 and GPS. YUYunique is one of the cheapest 4G-enabled phones available in the market competing with the likes of Lenovo A2010, ZTE Blade Qlux 4G and Phicomm Energy 653.

“We have seen wonderful response to our previous devices and have sold about one million devices since the first sale. For Yunique, we expect to sell about half a million units before Diwali,” Yu Televentures founder Rahul Sharma told PTI.

“To boost adoption of 4G devices, three things — price, product and reach – will play a crucial role and that is what we aim to address with this device,” he said.

Besides, the online-only brand will also provide after sales support to Yunique devices through 825 authorized service centres across over 600 cities, in addition to its onsite doorstep delivery model.

Asked if the company was looking at taking the brand to other countries, Sharma responded in the affirmative. “We are looking at it for next year. Right now, we are focused on the Indian market,” he said without giving further details.

Last updated on: Sep 8, 2015 @ 2:31 pm