Just after a successful launch of Windows 10 & saw more than 14 million installs in the first 24 hours. Windows 10 is under attack over default settings which comprises the privacy of the users. From personalised ads in Solitaire to an address book-reading personal assistant, some users are unhappy with Windows 10’s approach to privacy

However, Hundreds of commenters on sites such Hacker News and Reddit have criticised default settings which send personal information to Microsoft, use bandwidth to upload data to other computers running the operating system, share Wi-Fi passwords with online friends and remove the ability to opt out of security updates.

When the OS is installed, Microsoft assigns the user a unique advertising ID, which it ties to the email address registered with the company. That email address is also associated with a raft of other services, such as the company’s productivity and communication programs, as well as app downloads and cloud-storage uploads. Using that information, Microsoft is able to personalise ads to the user, during both web surfing and, for newer apps downloaded from the Windows Store, app usage. Microsoft has also made the inbuilt game, Solitaire game freemium with unskippable Advertisements.

Microsoft shows Ads in the most game solitaire (Image Credits : Gizmodo.com)
Microsoft shows Ads in the most game solitaire

Elsewhere, Windows 10 also harvests user information in order to teach the built-in personal digital assistant Cortana. To enable Cortana, the company says, it

“Collects and uses various types of data, such as your device location, data from your calendar, the apps you use, data from your emails and text messages, who you call, your contacts and how often you interact with them on your device”.

Users are given the option to opt out of most of the data collection, but critics say that that isn’t enough. Alec Meer, of gaming website Rock Paper Shotgun, says: “Microsoft simply aren’t making it clear enough that they’re doing this, how it might affect you and how to opt out – despite chest-thumping, we’re-all-chums-here talk about how ‘real transparency starts with straightforward terms and policies that people can clearly understand’.

The European digital rights organisation (EDRi) sums up the company’s 45 pages of terms and conditions by saying:

“Microsoft basically grants itself very broad rights to collect everything you do, say and write with and on your devices in order to sell more targeted advertising or to sell your data to third parties.”

And some of the criticised settings may turn out to be a net positive for all concerned. Users have attacked Windows 10 for only offering two settings when it comes to Windows Update: either install and restart immediately, or install and ask permission to restart. The option to not install updates does not appear to be present on the base version of the OS. But that decision chimes with the advice of security experts, who say that the number one thing for staying safe online is to install every security update immediately.

Last updated on: Jul 31, 2015 @ 2:30 pm


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  2. I do wonder how people expect a ‘digital assistant’ to work if it doesn’t get this information. This is how they work, all it takes is a bit of common sense to realise that it can’t do the things they do with that information.