WhatsApp has been working on getting verified business accounts on its platform for some time. With the new service, the messaging app wants to make it easier for businesses to communicate with customers. Today, the Facebook owned messaging client put up a blog post sharing with us the progress of the closed pilot program. As of now, the service is still under testing. But WhatsApp says that as feedback is received from participants, they will use the data to improve the new service. Eventually, it will be available wide-scale.
Even now, WhatsApp is still used by businesses but there is no way to know that it is an official account. Starting with Verified Accounts, that will change. The feature is similar to what we already find in the Facebook Messenger app. The blog post says, there will be two categories. One will be for small businesses and companies who will be allowed to use the service for free. The other will be a separate solution for big enterprises. These organizations will be able to use the service for various updates such as courier delivery, flight updates and so on.
When the full-fledged app is released, verified businesses will have a big icon to signify that the message sender is indeed authentic. The pilot program will add more companies to test the new tools and features in the coming months. It also means that we might have to wait for some months before we can actually use the feature.
“We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks,” reads a blog post by WhatsApp.