Well, it’s finally happened. Due to the relentless clamouring of some people, Twitter is testing 280 character tweets on its platform. Technically, the 280 character limit hasn’t gone mainstream but it seems to be just a matter of time before that happens. Right now, only a few users are capable of using it. Also, the limit is being extended only to certain languages and English is definitely on the list. Twitter Product Manager Aliza Rosen explained that they were testing a new 280 character limit in a blog post.
“We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).” she said.
The blog post also shared a statistic that shows only 9% of Tweets extend to 140 characters. Twitter’s research also said that the platform sees more engagement where Tweets don’t have to be crammed into 140 characters and have more freedom. So, they think the new limits are a well thought and researched move.
The test is a server-side switch so there is no way to opt-in it if you are wondering. There is just a small group of people that have got it. Personally, I have always lamented the need for more word room in Tweets and thankfully Twitter has heard it.