HMD Global, a finnish start-up company which holds the license for ‘Nokia’ brand, is set to release their new smartphone and feature phones in India this June.
Latest report says that HMD Global is also considering the offline channels to substantiate the Nokia brand rather than just focusing in an online market strategy used in Chinese market.
Ajey Mehta, Vice President for HMD Global India has said that they will be partnering in over 400 local distributors and will set-up around 300 service centres all over India. They are also planning to open some exclusive brand stores.
Ajey Mehta, VP of the company, said:
We will expand the portfolio and have a presence across price segments. However, we will not be the cheapest smartphone brand in the market. While pricing will be benchmarked against competition, but it will be as per the value and experience we provide.
If reports are to be believed, the company is currently in talks with Foxconn to manufacture its handsets in India. Ajay further adds that their studies have shown that the Nokia brand has 95% brand awareness and recall in India. “We are confident of making a big comeback,” he added.
Earlier this year, HMD’s Chief Marketing Officer Pekka Rantala also said during an interview with PTI that
All the products that we have announced, Nokia 3310, Nokia 6,5 and 3 will be available in the second quarter of this year in India. Average global selling price for the new 3310 is 49 euros (around Rs 3,470).
Nokia is really betting big on their new devices, but would you get one as soon as it comes out while there are devices with much better specs like the OnePlus 3T? Tell us in the comment section down below.