It’s official, Lenovo is phasing out the Motorola brand globally, including the Indian market. The Chinese smartphone giant, which acquired Motorola from Google in 2014, is combining the two phone business under Lenovo Group name.
But this does not mean that Motorola’s name will phase out completely. The Motorola Mobility unit will continue to remain as the engineering and design engine for all of Lenovo’s mobile product division.
Lenovo Group said that it will use the Moto brand for high-end products and its homegrown Vibe brand for budget devices. Also, users will continue to see the blue Lenovo logo on the devices, though the ‘M’ logo of Motorola is not being retired.
In a statement Motorola Mobility said, “The “Moto” brand and word mark are what are most relevant to consumers today, but the batwings remain an important part of our history. It will continue to appear on product and packaging in 2016.”
Motorola was acquired by Google in 2012 for $12.5 billion. However, the search engine giant sold the company to Lenovo in 2014 and the deal closed at $2.9 billion. After the deal Motorola launched several smartphones in its Moto series.
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