On Monday 20th July 2015, Micromax’s Yu brand launched its third smartphone, which is a successor of its Previously launched Yu Yureka. The company touts that the Yureka Plus is a next-generation version of its Yu Yureka smartphone. The Yu Yureka Plus is priced at Rs. 9,999. (157.20$). The new smartphone will be up for registrations via Amazon India on Monday (12pm IST), and it will go on sale in its first flash sale this Friday at 12pm IST.


The Yu Yureka Plus smartphone runs on a custom-build of Cyanogen OS 12, based on Android 5.0.2 Lollipop. Micromax’s Yu Yureka Plus smartphone features dual-SIM support, with slots for Micro-SIM cards (4G+3G). The smartphone features Cat.4 4G LTE connectivity.

Essentially, instead of the 720p 5.5-inch IPS display, the Yureka Plus has a full HD 5.5-inch 1080p display protected with Corning’s Gorilla Glass 3. The display resolution of the Yureka was the perceived weakness of the smartphone compared smartphones like the Lenovo K3 Note. Apart from the screen, the phone has the same hardware specifications. This includes the Qualcomm Snapdragon 615 octa-core processor, 2GB RAM, 16GB of internal storage, a microSD card slot and 2,500 mAh battery. On the back, the device has a 13-megapixel camera, while the front has a 5-megapixel camera.

The Yureka was originally launched in December 2014 and was the debut product for the YU brand. After its launch, YU launched the affordable Yuphoria smartphone and on Saturday the company announced that it is going to start selling its YUFit fitness band from July 29 onwards.

The Yu Yureka Plus smartphone will be available in Alabaster White and Moondust colour variants. The company notes that both the colours will be available in the first flash sale on Friday.

Commenting on the launch, Rahul Sharma, Founder Yu said, “With Yureka we ushered in the revolution that’s ‘YuPlayGod’ and we couldn’t have asked for a better response from our community. We have been overwhelmed with the enthusiasm and cheer we received for the Zeus of phones, Yureka. Grateful for the encouragement and support we are returning the love by breaking our very own unprecedented benchmark with Yureka Plus.”


Specifications

Display

5.50-inch

Processor

1.5GHz

Front Camera

5-megapixel

Resolution

1080×1920 pixels

RAM

2GB

OS

Cyanogen OS 12

Storage

16GB

Rear Camera

13-megapixel

Battery capacity

2500mAh

Display

5.50-inch

Processor

1.5GHz

Front Camera

5-megapixel

Resolution

720×1280 pixels

RAM

2GB

OS

Cyanogen OS 12

Storage

16GB

Rear Camera

13-megapixel

Battery capacity

2500mAh


Last updated on: Jul 20, 2015 @ 11:17 am