The Messenger Lite app has now found a home in more countries today. Facebook, in an announcement today said, that the data-sipping app will now officially debut in the US, UK, Canada and Ireland. Originally, the app was meant for countries where the bandwidth is patchy and data speeds dwindle from area to area. The data friendly app has already hit 50 million downloads in a short time. This was thanks to a launch in big markets like India and Brazil. Originally, Messenger Lite rolled out to 5 countries when it launched in 2016.
Facebook’s decision to release the app in these developed markets seems to be a strategic move. After all, they have been trying to get more people on the Messenger platform. This app should appeal more to teens since they have to make do with data caps and limited speed. That is not to say that adults won’t use it. People in developed countries also have to deal with expensive data. And surely, the appearance of a data-friendly app will appeal to such people.
In the announcement, Facebook said, “We’re excited to bring Messenger Lite to Android users in four new markets, including Canada, Ireland, the U.K. and the U.S. Messenger Lite is a slimmed-down version of Messenger that offers the core features of the app, while giving everyone the opportunity to stay connected to their friends and family, regardless of device or quality of internet connectivity.”
Even in 2017, there are a billion people who are still cut off from fast 3G and 4G networks, said the social media giant. This is one of the core reasons that stimulated the introduction of Messenger Lite. To download the app, simply go to the Play Store and search for Messenger Lite. Oh, and the app is just for Android, no word on iOS as of now.