After picking up Motorola from Google’s embrace, Lenovo has gone onto redefine the identity of the brand under its vast portfolio. This is most notable with the launch of products like the MOTO M. Initially put out in the Chinese market in November of last year, followed up by a launch in the Indian market a month later. The MOTO M was a premium feeling device in the upper fringes of the budget segment. Now a report claims that the unit has sold over 3 million units in the past six months.
This milestone was announced during the MOTO M’s launch in Indonesia recently. Lenovo credits this to the smartphone’s combination of premium hardware, affordable pricing and a up-market feel to the package. The phone sports a MediaTek Helio P15 octa-core processor paired with 3 GB or 4 GB of RAM and 32 GB or 64 GB internal memory which can be expanded via microSD (up-to 256 GB). Both models sport a 16-megapixel primary shooter with an f/2.0 aperture, support for PDAF and LED flash, the selfie camera being an 8-megapixel sensor. The hardware runs off a 3050mAh power-pack and the Android flavour out of the box is v.6.x, Marshmallow.
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The MOTO M was the first smartphone from Motorola with an all-metal chassis with support for Dolby ATMOS technology for the speakers. Featuring a 5.5-inch full-HD IPS display under a 2.5D curved glass up front. The device also is unique in the fact that it features a USB Type-C connector and a fingerprint-scanner at the back of the device. Obviously Lenovo’s strategy to bifurcate the brand appeal between their own handsets and those by Motorola has paid dividends.
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