Google has launched the Google Play Music subscription service in India. This service from Google had been launched from quite some time in the U.S and other major countries but the service was not being launched in India and the company gave no reason for the delay. But now Google has launched the Play Music Subscription service in India at a low price of Rs. 89 per month. This makes it the lowest subscription based service in the country.
The subscription service on Google Play Music is available at a discounted price of Rs.89 if you sign up within the first 45 days; there’s a 30-day free trial. Google also confirmed that the subscription after the 45 days will cost Rs.99. This means that the service will effectively cost Rs. 99 per month after the trial period but that also makes it priced much lower than competitors like Saavn or Apple Music in India.
Last year, Google Play Music went live in India, offering users to buy and download millions of tracks starting at Rs.15 but this was limited to buying songs or albums but there was no other option.
Speaking at the launch of the Google Play Music service in India, Elias Roman, Lead Product Manager, Google Play Music said that
“With Google Play Music subscription, Indian subscribers can listen to their favourite music across a variety of languages, including Hindi, English, Tamil and more. This music can be accessed from any device with your Google Account. To make the experience deeply personalized, we’ve plugged into Google’s understanding of context and machine learning to recommend the right music at the right moment based on each listener’s preference, place and activity.”
While Google Play Music is cheaper than Apple Music, the local competitors like Wynk Music and Gaana offer subscription at Rs. 99 per month as well but Google Play Music’s original and vast content will be guaranteed to attract users in India.