The Essential Phone, the first ever product of Andy Rubin’s company, has received a price cut of essentially $200 today, announced the company. The phone launched in June and after a bumpy ride made its way into peoples palms in late August. Andy Rubin’s brainchild wasn’t cheap though, it cost $699 (roughly Rs. 45,460) and now it is going to cost $499 (roughly Rs. 32,457). It is understood that the offer is for a limited time, and valid only for the US. The discount ends on November 15th.

The move from Essential comes after reports that the company managed to sell a measly 5,000 units on Sprint since launch. Now, this in no way portrays the total number of handsets sold, it does show a grim horizon for the newcomer. Also, Essential’s launch coinciding with iPhone X, and Note8 are now proving fatal to the sales of this new product.

Meanwhile, the Galaxy Note8 has already gone on sale, and the iPhone X is set to be on shelves on November 3, albeit in very limited quantities. The price of the iPhone X and limited supply in conjunction could help improve fortunes of the Essential Phone and the price cut will only boost that chance. Interested buyers can avail the discount at Essential.com where the new price is enforced immediately.

Google is also starting to ship the Pixel 2 XL with a price tag of $849 and the iPhone X is priced $999.

“At Essential, one of our driving principles is that premium craftsmanship and the latest technologies shouldn’t be for the few. We could have created a massive TV campaign to capture your attention, but we think making it easier for people to get their hands on our first products is a better way to get to know us,” said Niccolo de Masi, President and Chief Operating Officer of Essential.